A great campaign starts with good planning. Our planning tool allows you to look at all of the opportunities (online and offline) and put together a marketing plan for each month.
You can see the forecast spend, impressions, new customers and sales. Then once the campaign is launched you can see performance against the targets.
For Facebook and Google Adverts we can automatically pull in the impressions and spend.
Here’s a screenshot of the Dashboard showing performance against plan:
One of the annoyances of working in marketing can be the large numbers of contacts from media salespeople selling advertising. You can optionally link to a public Machine Labs page allowing publishers to upload opportunities in a structured way (with CPT, impressions, deadlines, etc) into the Planning tool to allow the opportunity to be evaluated properly with a minimum of effort.
It’s also possible to allow your external media buyer access to just their campaigns to allow them to get updates automatically.