Advertising Creative
Dare to be a Great Writer by Leonard Bishop
The Elements of Eloquence: How To Turn the Perfect English Phrase by Mark Forsyth
Ogilvy on Advertising by David Ogilvy
You Talkin’ to Me?: Rhetoric from Aristotle to Obama by Sam Leith
Brand and Proposition
Blown to Bits , Evans & Wurster, Harvard University Press.
Behavior and Framing
All Marketers Are Liars by Seth Godin
Predictable Irrational by Dan Ariely
The Psychology of Persuasion by Robert B. Cialdini, PH.D
Conversion Optimization
We use cookies to ensure that we give you the best experience on our website. If you continue to use this site we will assume that you are happy with it. OK