Advertising Creative
- Dare to be a Great Writer by Leonard Bishop
- The Elements of Eloquence: How To Turn the Perfect English Phrase by Mark Forsyth
- Ogilvy on Advertising by David Ogilvy
- You Talkin’ to Me?: Rhetoric from Aristotle to Obama by Sam Leith
Brand and Proposition
- Blown to Bits, Evans & Wurster, Harvard University Press.
Behavior and Framing
- All Marketers Are Liars by Seth Godin
- Predictable Irrational by Dan Ariely
- The Psychology of Persuasion by Robert B. Cialdini, PH.D
Conversion Optimization
