Season 1 of the Joy of Marketing Podcast has come to an end. I spent more than 7 hours speaking to
Why B2B and B2C marketing is so different
I've spent about 12 years in B2C marketing and about 5 years in B2B marketing. It is surprising just
Marketing trilemma of CAC, LTV and Volume
A trilemma is a situation where you can only choose any two good things from three options. I
Marketing technology with Scott Brinker VP Platform Ecosystem at HubSpot and ChefMartech blog
Scott Brinker is VP Platform Ecosystem at HubSpot and runs the Chief Marketing Technologist Blog. He
How to Get Your Emails Opened
How many emails do you turn down daily? In 2018 the average open rate for e-commerce was 15%.
Brand lessons from Volvo and Saab
Two Swedish car companies, Volvo and Saab, have some great lessons in brand building. Cars are one