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Email Marketing

Make your peace with database segmentation

If, like me, you have been reading about email marketing strategies, it will seem rather clear that

Written by Thomas Gambino Database Marketing Email Marketing Featured 2 min read

Finding value in your email database – Who, What and When

Sending the exact same emails to everyone in your database is boring and outdated. Don’t

Written by Emma Fong Database Marketing Email Marketing 3 min read

Making Email Marketing Relatable

Jargon, stats, and sales and marketing rhetoric aside; let’s talk plainly. When we go into a

Written by Emma Fong Email Marketing 2 min read

How to Get Your Emails Opened

How many emails do you turn down daily? In 2018 the average open rate for e-commerce was 15%.

Written by Thomas Gambino Email Marketing Marketing Strategy 2 min read

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