The Machine Labs team working on the office terrace, from left to right: Ailidh Forlan, Marketing Director; Ben Ledbury, CTO; Emma Fong, Account Executive; Andrew Veitch, CEO; Dr. Thomas Gambino, Data Scientist.

Machine Labs is an all-in-one e-commerce marketing app, helping thousands of online stores rocket their revenue. Headquartered in Edinburgh, UK, our smart technology empowers small businesses to perfect their customer communications, drive repeat sales and thrive amongst the global players.

Our Story

Machine Labs was born out of frustration. Our CEO Andrew Veitch co-founded Diet Chef, the third fastest growing company in the UK according to The Sunday Times FastTrack 500. Andrew still hadn’t found an affordable database marketing solution that offered the functionality he needed.

Now, our team is developing the solution Andrew wished he’d had when he was recruiting 1 million customers, from his garage, for Diet Chef.

With VC funding from Techstart Ventures and additional backing from Scottish Enterprise, British Business Bank and Angel Investors, Machine Labs launched on the Shopify App Store as a Top Pick in May 2020. Our focus is on the underdog. We teach our users how to contact the right people, at the right time, with the right message, empowering every small store owner with big machine learning, at an affordable price point. We’re shaking up the Shopify app store; in October 2020 we were selected for Tech Nation‘s Applied AI program and BusinessCloud’s Scotland Tech 50. Our plans for the future are vast: we’re progressing through our roadmap at a rapid pace and our customer base is expanding faster than we could have ever anticipated – watch this space!

We’re People Focused

Community is at the core of our business. We encourage independence and free-thought, we question industry orthodoxy, push barriers and break things to make them better. But, no matter what, our customers always come first. Everyone at Machine Labs HQ knows what it’s like to start a successful e-commerce business from scratch. With our 5 star support and marketing experts on your side, you’re never alone on your entrepreneurial journey.

No one every did anything trailblazing with a mediocre team. We’re constantly on the search for more incredible people to join our forward-thinking, dynamic and inclusive workforce. Our ethos is reflected in our company culture, and great news! We’re hiring.

In The News

Andrew Veitch on Machine Labs, supported by HM Treasury’s Future Fund.
Andrew Veitch on Sky News, commenting on technology acquisitions.